April 2008 Dashboard: Hybrids Sales Defy Recession |
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The overall vehicle market went from bad to worse in April. It marked the worst April for car sales since 1995. Yet, brisk hybrid sales showed once again that fuel-efficient gas-electric vehicles are recession-proof. Hybrid sales climbed above 3 percent of the total market for second time ever—the last time was May 2007, also a month when gas prices spiked.
When you connect the dots between the recession, the weak dollar, rising oil prices, and pain at the pumps, it adds up to an ever-increasing market share for hybrids. So far this year, hybrid sales have grown by 15 percent, while the overall market has declined by 8 percent.
Toyota continues to dominate the hybrid market. The Prius was the 11th bestselling vehicle in America—ranking in the number eight slot among passenger cars. The Prius and the Toyota Camry Hybrid are the only hybrids showing strong year-over-year growth. In April, the other hybrid producers were caught flat-footed again—with insufficient hybrid inventory and/or marketing. Despite having four hybrid models on the market, retail sales of General Motors hybrids tallied below 200 units.

"Top 5 global hybrid markets" based on vehicle registrations CYTD February 2008.
and "Top 5 US hybrid markets" based on vehicle registrations CYTD February 2008.
US Sales
Our information is based on hybrid sales as reported by the manufacturers. For each model, this month's sales are shown compared to sales in the previous month and at the same time last year. We also examine hybrid market share by model and manufacturer. The historical sales graph for top-selling hybrid models shows final 2007 volumes.
Hybrids sold in the U.S. (April 2008): 38,611
US hybrid sales for April 2008
| Model |
Units |
vs. last month |
vs. April 2007 |
CYTD |
vs. CYTD 2007 |
| Altima |
801 |
-3.7% |
65.8%% |
2,635 |
128.9% |
| Prius |
21,757 |
5.4% |
66.6% |
64,664 |
22.6% |
| Civic |
4,324 |
14.7% |
51.5% |
11,646 |
24.2% |
| Accord |
25 |
52.8% |
-92.1% |
168 |
-86.7% |
| Camry |
6,678 |
-3.6% |
51.4% |
19,296 |
23.0% |
| Highlander |
2,578 |
15.1% |
7.7% |
8,898 |
3.5% |
| RX400h |
1,624 |
3.4% |
17.3% |
5,553 |
3.8% |
| GS450h |
82 |
26.2% |
-52.9% |
288 |
-57.8% |
| LS600hL |
122 |
8.0% |
n/a |
452 |
n/a |
| Escape |
1,682 |
-5.6% |
-11.0% |
6,269 |
-4.6% |
| Mariner |
225 |
-0.4% |
-41.6% |
863 |
-25.6% |
| Vue |
40* |
-58.8% |
-95.7% |
208 |
-89.8% |
| Aura |
4* |
-80.0% |
-90.5% |
33 |
-17.5% |
| Tahoe |
69* |
-69.3% |
n/a |
404 |
n/a |
| Yukon |
49* |
-78.2% |
n/a |
369 |
n/a |
| All hybrids |
40,060 |
3.3% |
41.4% |
121,746 |
16.3% |
| All vehicles |
1,248,549 |
-8.0% |
-6.7% |
4,827,070 |
-7.7% |
* Retail sales only
U.S. hybrid sales for April 2008 by manufacturer and model

U.S. hybrid market historical sales (1999 - 2007 with 2008 forecast)

Regional Data
Source: R. L. Polk & Co.
Curious where hybrid buyers live? We present the data in two ways. First, we list the 15 cities and states that boast the largest numbers of new hybrids on their roads within the past year. For example, residents in the New York City area put over 19,000 new hybrids on the road in 2007. Second, we adjust for population and look at hybrids per person (in states) or per household (in metro areas). This lets us include cities like Portland, OR: a city that has fewer overall vehicles (and thus fewer hybrids) but has more hybrids per capita than anywhere else.
States with the Highest Hybrid Sales
| Rank |
State |
New Hybrids* |
| 1 |
California |
11,839 |
| 2 |
Florida |
2,753 |
| 3 |
New York |
2,589 |
| 4 |
Texas |
2,508 |
| 5 |
Illinois |
1,831 |
| 6 |
Arizona |
1,612 |
| 7 |
Virginia |
1,596 |
| 8 |
Pennsylvania |
1,500 |
| 9 |
Washington |
1,370 |
| 10 |
Massachusetts |
1,327 |
| 11 |
New Jersey |
1,256 |
| 12 |
Maryland |
1,144 |
| 13 |
Colorado |
1,061 |
| 14 |
Ohio |
1,020 |
| 15 |
Minnesota |
1,000 |
*Registrations CYTD February 2008
States where hybrids are most popular
| Rank |
State |
New Hybrids per 1000 Residents* |
| 1 |
District of Columbia |
0.698 |
| 2 |
California |
0.328 |
| 3 |
Arizona |
0.271 |
| 4 |
Oregon |
0.257 |
| 5 |
Nevada |
0.235 |
| 6 |
Colorado |
0.227 |
| 7 |
Washington |
0.218 |
| 8 |
Connecticut |
0.215 |
| 9 |
Vermont |
0.212 |
| 10 |
Virginia |
0.211 |
| 11 |
Massachusetts |
0.207 |
| 12 |
Maryland |
0.204 |
| 13 |
Delaware |
0.204 |
| 14 |
Hawaii |
0.201 |
| 15 |
Minnesota |
0.195 |
| |
US State Average |
0.149 |
*Registrations CYTD February 2008
Metropolitan areas with the highest hybrid sales
| Rank |
Metropolitan Area |
New Hybrids* |
| 1 |
Los Angeles |
5,318 |
| 2 |
San Francisco |
3,514 |
| 3 |
New York |
3,045 |
| 4 |
Washington, DC |
1,888 |
| 5 |
Chicago |
1,469 |
| 6 |
Phoenix |
1,408 |
| 7 |
Boston |
1,284 |
| 8 |
Philadelphia |
1,274 |
| 9 |
Seattle |
1,151 |
| 10 |
San Diego |
1,037 |
| 11 |
Sacramento, CA |
942 |
| 12 |
Denver |
920 |
| 13 |
Minneapolis-St. Paul |
904 |
| 14 |
Dallas-Ft. Worth |
816 |
| 15 |
Portland, OR |
761 |
*Registrations CYTD February 2008
Metropolitan areas where hybrids are most popular
| Rank |
Metropolitan Area |
New Hybrids per 1000 Households* |
| 1 |
Portland, OR |
1.870 |
| 2 |
San Francisco |
1.492 |
| 3 |
Santa Barbara, CA |
1.159 |
| 4 |
Monterey, CA |
1.036 |
| 5 |
San Diego |
1.011 |
| 6 |
Los Angeles |
0.961 |
| 7 |
Phoenix |
0.848 |
| 8 |
Washington, DC |
0.838 |
| 9 |
Charlottesville, VA |
0.832 |
| 10 |
Las Vegas |
0.756 |
| 11 |
Palm Springs, CA |
0.715 |
| 12 |
Sacramento, CA |
0.700 |
| 13 |
Helena, MT |
0.697 |
| 14 |
Eugene, OR |
0.680 |
| 15 |
Seattle |
0.676 |
| |
US Metro Area Average |
0.310 |
*Registrations CYTD February 2008
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What is Hybrid |
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A hybrid electric vehicle (HEV) is a vehicle which combines a conventional propulsion system with an on-board rechargeable energy storage system (RESS) to achieve better fuel economy than a conventional vehicle without being hampered by range from a charging unit like an electric vehicle. The different propulsion power systems may have common subsystems or components.
Regular HEVs most commonly use an internal combustion engine (ICE) and electric batteries to power electric motors. Modern mass produced HEVs prolong the charge on their batteries by capturing kinetic energy via regenerative braking, and some HEVs can use the combustion engine to generate electricity by spinning an electrical generator (often a motor-generator) to either recharge the battery or directly feed power to an electric motor that drives the vehicle. This contrasts with battery electric vehicles which use batteries charged by an external source. Many HEVs reduce idle emissions by shutting down the ICE at idle and restarting it when needed. An HEV's engine is smaller and may be run at various speeds, providing more efficiency.
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Engines and fuel sources
Gasoline engines are used in most hybrid electric designs, and will likely remain dominant for the foreseeable future. While petroleum-derived gasoline is the primary fuel, it is possible to mix in varying levels of ethanol created from renewable energy sources. Like most modern ICE-powered vehicles, HEVs can typically use up to about 15% bioethanol. Manufacturers may move to flexible fuel engines, which would increase allowable ratios, but no plans are in place at present.
Diesel-electric HEVs use a diesel engine for power generation. Diesels have advantages when delivering constant power for long periods of time, suffering less wear while operating at higher efficiency. The diesel engine's high torque, combined with hybrid technology, may offer substantially improved mileage. Most diesel vehicles can use 100% pure biofuels (biodiesel), so they can use but do not need petroleum at all for fuel (although mixes of biofuel and petroleum are more common, and petroleum may be needed for lubrication). If diesel-electric HEVs were in use, this benefit would likely also apply. Diesel-electric hybrid drivetrains have begun to appear in commercial vehicles (particularly buses); as of 2007, no light duty diesel-electric hybrid passenger cars are currently available, although prototypes exist. Peugeot is expected to produce a diesel-electric hybrid version of its 308 in late 2008 for the European market.
PSA Peugeot Citroën has unveiled two demonstrator vehicles featuring a diesel-electric hybrid drivetrain: the Peugeot 307 and Citroën C4 Hybride HDi.Volkswagen made a prototype diesel-electric hybrid car that achieved 2 L/100 km (118 mpg–U.S. / 141 mpg–imp) fuel economy, but has yet to sell a hybrid vehicle. General Motors has been testing the Opel Astra Diesel Hybrid. There have been no concrete dates suggested for these vehicles, but press statements have suggested production vehicles would not appear before 2009.
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Benefits of the hybrid electric design include:
- Fuel consumption
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Current HEVs reduce petroleum consumption (compared to otherwise similar conventional vehicles) primarily by using three mechanisms: a) Reducing wasted energy during idle/low output, generally by turning the ICE off;
b) Recapturing waste energy (i.e. regenerative braking);
c) reducing the size and power of the ICE engine, and hence inefficiencies from under-utilization, by using the better torque response of electric motors to compensate for the loss in peak power output from the smaller ICE. Any combination of these three primary hybrid technologies may be used for different fuel usage, power, emissions, weight and cost profiles. The ICE in an HEV is smaller, lighter, and more efficient than the one in a conventional vehicle, because the combustion engine can be sized for slightly above average power demand rather than peak power demand. A standard combustion engine is required to operate over a range of speed and power, yet its highest efficiency is in a narrow range of operation; in an HEV, the ICE operates within its range of highest efficiency. The power curve of electric motors is better suited to variable speeds and can provide substantially greater torque at low speeds compared with internal-combustion engines. The greater fuel economy of HEVs has implication for reduced petroleum consumption and vehicle air pollution emissions worldwide
- Durability
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Reduced wear on the gasoline engine, particularly from idling with no load. Reduced wear on brakes from the regenerative braking system use.
- Environmental impact
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Reduced noise emissions resulting from substantial use of electric motor at low speeds, leading to roadway noise reduction and beneficial noise health effects(although road noise from tires and wind, the loudest noises at highway speeds fron the interior of most vehicles, are not affected by the hybrid design alone). Note, however, that this is not always an advantage; for example, people who are blind or visually-impaired, and who rely on vehicle-noise while crossing streets, find it more difficult to do safely. Reduced air pollution emissions due to lower fuel consumption, leading to improved human health with regard to respiratory and other illness. Pollution reduction in urban environments may be particularly significant due to elimination of idle-at-rest.
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